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From a small engineering operation to a reliability partner serving mining customers across Australia and beyond, MASPRO is marking 20 years with its sights firmly set on the future.
Ask Greg Kennard to look back, and he’ll give you a better proposition.
Twenty years into the journey at engineering and manufacturing business MASPRO, the founder and chief executive officer would rather keep his sights on tomorrow.
“I suppose that’s one thing I am good at, looking out into the future,” Kennard told Australian Mining.
It is a trait that has been part of his approach since MASPRO was little more than an idea taking shape inside his father’s engineering business.
Kennard joined the family company in the 1990s, where he began his trade in a tool room attached to the existing operation in Condobolin, New South Wales.
It was there that he started building the engineering skills and experience that would form the nucleus of the business to come in 2006.
Even at that stage, Kennard said he was thinking beyond the immediate job in front of him.
“I did have a vision – an understanding of where we could be, and what sort of capability we needed to scale the business,” he said.
Since then, MASPRO has evolved from a small engineering operation into a reliability partner for mining operations, manufacturing and re-engineering components to address recurring failures, extend service life and improve equipment performance.
“You can’t scale without getting the foundations right,” he said.
“The capability and reach can grow, but the foundation remains practical problem-solving and customer support.”
MASPRO’s early work included contract engineering for larger equipment manufacturers, before opportunities emerged in the mining sector.
Starting to work directly with mining contractors and local mining firms brought the team closer to equipment in operation and the conditions driving component performance.
“Customers would come to us with difficult problems,” Kennard said.
“We quickly identified that many recurring failures came from designs that didn’t fully reflect actual field conditions. That created the opportunity to build a business focused on solving those problems properly.”
That proximity to the field shaped the approach that remains central to MASPRO today: start by understanding why a component is failing, rather than simply reproducing what has failed.
“We don’t just replace failed parts,” Kennard said. “We work to eliminate the reason they fail.”
Scaling those solutions required more than just technical know-how. Over the last two decades, MASPRO has invested in manufacturing technology, precision metrology, automation and structured quality systems, alongside the people and processes needed to deliver consistently.
Kennard said that consistency has become a vital part of the company’s proposition as its work has expanded.
“We have built genuine trust with customers, and that’s reflected in how we go above and beyond to deliver on our promise,” he said.
That reputation was reinforced recently when a tier one mining company described MASPRO internally in three words: “savvy problem solvers”.
The description captures the company’s evolution from manufacturing components to solving the reliability problems behind them.
“Essentially, we test and trial solutions in the field and through that process we develop a product that goes beyond the original specifications,” Kennard said.
For MASPRO, performance is measured beyond the component itself, including service life, whole-of-life cost, safety and the operational consequences of failure.
“Our work is based on three outcomes: safety, reliability, and productivity. We understand what these mean to the client and then build that into the product,” Kennard said.
Having put that philosophy into action for two decades, Kennard is clear that the job is not over. That is why he is already looking towards the next stage of MASPRO’s development.
“The first 20 years were about earning trust by solving difficult reliability problems in the field,” Kennard said.
“And I suppose the next 20 years will be about continuing to scale that engineering capability globally without losing that responsiveness, the quality of our product, and the practical problem solving that took our business to where it is today.”
For someone more comfortable looking forward than back, Kennard does allow himself one assessment of the journey so far.
“We’ve more than survived … we’ve thrived,” he said.
This feature appeared in the November 2026 edition of Australian Mining.